North Myrtle Seashore rental outfit, metropolis proceed seaside struggle

Cherry Grove Beach Gear in North Myrtle Beach sued the city on July 11, 2022 over a law prohibiting private companies from installing rental equipment on the sand.

Cherry Grove Seashore Gear in North Myrtle Seashore sued town on July 11, 2022 over a legal guidelines prohibiting non-public firms from putting in rental devices on the sand.


A North Myrtle Seashore rental enterprise at odds with town over its licensed ideas barring non-public commerce on the seaside has filed a lawsuit in federal court docket docket docket, their lawyer instructed The Photograph voltaic Information on Monday.

Cherry Grove Seashore Gear says a 2007 ordinance that gives town or authorised franchisee distinctive rights to rearrange rental devices is unconstitutional. Richard Snyder, a North Myrtle Seashore-based lawyer representing the corporate, confirmed the court docket docket docket submitting nonetheless declined to provide a replica of the lawsuit pending its arrival at US District Courtroom docket docket.

North Myrtle Seashore spokesman Donald Graham stated town would not contact upon pending litigation.

The corporate, launched in 2020 by Claire and Derek Calhoun, has been on the middle of an ongoing dispute spherical a 2007 barring non-public commerce on seashores and by no means using a franchise settlement.

The Calhouns have twice requested metropolis officers for a franchise to allow them to proceed establishing leases on the seaside nonetheless have been denied.

At present, town has franchise agreements with three firms that current banana boats and parasailing. Graham stated Cherry Grove isn’t going to be thought of so long as the corporate continues to dismiss the legal guidelines.

“Beforehand, franchise operators offering rented chairs and umbrellas furthermore furnished lifeguards. Metropolis of North Myrtle Seashore assumed the duty of this service when the same old of lifeguard instructing and certification proved to be insufficient. Security on the seaside is of foremost significance to town,” Graham stated in an e-mail Monday.

Metropolis leaders say the zero-tolerance safety ensures tranquility by not turning North Myrtle Seashore’s coveted sands into an open-air market.

The Calhouns argue it is designed to stifle rivals — and are prepared to really pay the price ensuing from it, racking up $4,000 in fines since final month.

“It’s considerably of a political assertion,” Claire Calhoun stated. “Our attorneys and we ourselves truly actually really feel that is an unconstitutional ordinance.”

Cherry Grove is the second enterprise to sue town in federal court docket docket docket since final week. Sky Bar on Very important Freeway is suing North Myrtle Seashore over noise administration licensed ideas proprietor Michael Moshoures says violates his First Modification rights.

After a July 6 Metropolis Council assembly the place officers made clear they’d no plans to revisit the ordinance, Cherry Grove Seashore Gear took to its Fb internet net web page with a 30-day seaside rental bundle deal for Mayor Marilyn Hatley.

Metropolis-managed leases are a earnings stream that officers say helps preserve taxes down and pay for lifeguards and seaside patrols.

North Myrtle Seashore employs 49 lifeguards that make between $15 and $17 an hour.

Contained in the 2022 funds, officers allotted $2.6 million in anticipated earnings from the umbrella and chair leases, with a further $10,000 from meals and drinks purchases.

Prospects can lease umbrellas by town for $30 a day every. It prices $20 for chairs. Weekly costs are between $80 and $120, whereas seasonal costs — Memorial Day by Labor Day — are $900 for residents and $1,800 for pals.

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